Case Study - Aquashow

PARKS AND ENTERTAINMENT | Algarve, Portugal

AQUASHOW: How a waterpark maximized the sales and improved quality of service to visitors.

Located in Algarve, Portugal, Aquashow Park is considered one of the best 25 water parks in Europe by Travelers’ Choice 2018 amongst many more certificates of excellence!

Founded in 1999, the Aquashow Park Hotel resort attracts many international tourists who choose Algarve as their holiday destination. It counts with over 6000 visitors per day.

Years of partnership

+500000

Tickets sold per year

+40%

Anual growth

“It’s absolutely critical to our international clients to have Last2Ticket multi-language customer support.”

Celestino Santos, Aquashow CEO

The Challenge

Aquashow was using a traditional and typical process for the ticket sales management of the waterpark which was causing queueing at the ticket offices. The lack of data-driven insights and streamlined processes were making it difficult for the team to make the right decisions.

The whole process involved the use of complex spreadsheets which made it difficult to respond quickly to delegate changes and client requests.
In addition, Aquashow was looking for a solution to improve customer service: a great customer support and feedback from attendees.

As Aquashow grew, the company needed a more efficient ticketing system that would automate the processes, give the team more control, as well as offer advanced tools that would improve the service it provides to its customers.

The Challenge

The Answer

Last2Ticket took care of every aspect of the waterpark management lifecycle – from ticketing to marketing,post-event analysis and reporting.
Last2Ticket’s event management software gave the team the ability to easily deliver an online sales widget to Aquashow’s website becoming the official ticket office for Aquashow tickets. The solution is integrated with various global payment gateways and offers secure online payments to international visitors in the currency of their choosing, and solve the refunds & invoices headaches. The sales and check-in data is collated in automated reports that can be used to effectively manage the park logistics. Aquashow managed to reduce repetitive data entry, quickly launch websites, and automatically update databases.
Aquashow now can predict how many people already bought tickets, having more facility to manage the space and prepare themselves better. Also, with the online sales, Aquashow managed to drastically reduce queuing time with fast and pain-free. The portable check-in is made in a matter of seconds and can be measured in real time.
As a tailored solution, Last2Ticket offered multilanguage support and become responsible for the digital promotion of the event contributing to the growth and the success of the partner.

Online sales are available here.