How to create a successful event registration form
The event registration form shouldn’t be underestimated since it’s one of the first elements your attendees will see about your event. If it seems complex and disorganized, what does that say about the event? Here are some tips to achieve a perfect registration form:
1. Customize the event form
Use the most legible colours possible. Choose a white background and add touches of colour by playing with buttons, titles, separators, images, etc. Customized content may also be a good tool but keep it professional at (almost) any cost. If your event it’s going to have different ticket type’s, give targeted information to each one of them: while some of them can’t miss a specific workshop, others need information about meal’s confection, etc.
2. Drive attendees to register quickly
If you are organizing different sessions, show the remaining spots to showcase the popularity: If attendees see there’s only one spot left for a workshop he’s interested in, chances are he’ll be more motivated to register promptly.
Usually, filling forms isn’t exactly the funniest part, so you should assure participants that filling the form will not take much time. Try to write something like “It will only take you a couple of minutes to fill” right before the form.
3. Optimize the event form
While it may be tempting using forms to gather all the information you can, remember that less is more! Ask questions that are truly relevant for the event’s organization: for example, is it useful to ask about food preferences?
Choose closed-ended questions or a drop-down list of answers over open questions. Only crucial questions should be “mandatory” so the attendees save time and privacy if they wish. Finally, group questions by category, starting with personal information questions (last name, first name, etc.).
4. Make the event registration easier
Use online ticket sales’ solutions that send invitations via email with just a few clicks. Once the attendee opens the email, all it’s needed is to click on the “Register” button to land in an online registration form. Pro tip: Give a seamless experience by automatically filling in information already available like email, first and last name, company, etc. This way, not only is the registration faster, but attendees can also update dated information about themselves.
5. Automate the event form
The length of an event form can put certain people off. To avoid this, display the questions as the guests go along filling the event form. Use online event management solutions that allow an automatic confirmation for the event they just booked. And last but never least, if the event is paid, it’s always better to send an invoice as soon as the guest has completed registration.
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