Communicators are currently facing what is quite possible their most demanding professional challenge. Against today´s pervasive scepticism, they must rol up their sleeves and rebuild trust in their organisations. They have to be proactive in helping to define strategies aimed at regaining the public´s lost trust. Being able to trust a company or institution is one of the most important factors in determining the company´s reputation. What kind of tools do we have to face this fake news era and desinformation times? And how can we be better on communicate science results to public eyes?  Let´s find out, from 13th to 17th of June 2022,  in Porto.