For those who aspire to:
- Acquire new insights about the major trends in marketing (e.g., technology disruption, consumers’ value shift);
- Discuss the main aspects of the shared economy and collaborative consumption;
- Outline the most relevant frameworks to conduct: Marketing environment analysis, Marketing mix; Cultural analysis; and Competitive analysis
- Discuss the latest online tools helping you to conduct marketing research;
- Present the latest practices in marketing and new business models.
The Alumni Masterclasses intends to answer two main needs and desires of Porto Business School Alumni: Continuous Learning and Be Connected. Thus, we encourage everyone to continue discussing these topics, sharing ideas and experiences during lunch.
Learn more about Marc Fetscherin here
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