Conferences
ALUMNI MASTERCLASS | Latest Marketing Tools | October 20th, 11:00
2018-10-20 11:00 | 2018-10-20 14:30
Porto Business School | Matosinhos
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When and Where
2018-10-20 11:00 | 2018-10-20 14:30
Porto Business School | Matosinhos
Get Tickets
Event Description

For those who aspire to:

- Acquire new insights about the major trends in marketing (e.g., technology disruption, consumers’ value shift);

- Discuss the main aspects of the shared economy and collaborative consumption;

- Outline the most relevant frameworks to conduct: Marketing environment analysis, Marketing mix; Cultural analysis; and Competitive analysis

- Discuss the latest online tools helping you to conduct marketing research;

- Present the latest practices in marketing and new business models.

The Alumni Masterclasses intends to answer two main needs and desires of Porto Business School Alumni: Continuous Learning and Be Connected. Thus, we encourage everyone to continue discussing these topics, sharing ideas and experiences during lunch.

Learn more about Marc Fetscherin here

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By applying, all participants give their consent to Porto Business School, its affiliates and agents, without expectation of compensation or other remuneration, now or in the future, to record this event and use their image and/or any interview statements from them, in its publications, advertising and/or other media activities (including the Internet).
Registration and payment are made through the Last2ticket platform.
The personal data requested are exclusively intended to enable the attendance of this PBS Alumni event, and will be kept:
- billing data for 10 years;
- the remaining personal data, up to 30 days after the event.
For more information, please consult the "privacy policy" and the "terms of use" on Porto Business School Website.
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