The Customer Experience Management (CXM) summit is taking place in India for the very first time with complete focus on making Customer Centric Enterprises across the region, which has a unique market of 1.25 billion consumers. The CXM summit will draw light upon understanding the needs and changing preferences of customers in real time, with the assistance of technology now while building new competencies and gain expertise all at one platform. Customer Experience Management initiative would assist in understanding and conceptualizing rapidly changing consumer perceptions of choice