How to create a successful event registration form

By November 12, 2019 Post
 

How to create a successful event registration form

The event registration form shouldn’t be underestimated since it’s one of the first elements your attendees will see about your event. If it seems complex and disorganized, what does that say about the event? Here are some tips to achieve a perfect registration form:

 

1. Customize the event form

Use the most legible colours possible. Choose a white background and add touches of colour by playing with buttons, titles, separators, images, etc. Customized content may also be a good tool but keep it professional at (almost) any cost. If your event it’s going to have different ticket type’s, give targeted information to each one of them: while some of them can’t miss a specific workshop, others need information about meal’s confection, etc.

 

2. Drive attendees to register quickly

If you are organizing different sessions, show the remaining spots to showcase the popularity: If attendees see there’s only one spot left for a workshop he’s interested in, chances are he’ll be more motivated to register promptly.
Usually, filling forms isn’t exactly the funniest part, so you should assure participants that filling the form will not take much time. Try to write something like “It will only take you a couple of minutes to fill” right before the form.

 

3. Optimize the event form

While it may be tempting using forms to gather all the information you can, remember that less is more! Ask questions that are truly relevant for the event’s organization: for example, is it useful to ask about food preferences?
Choose closed-ended questions or a drop-down list of answers over open questions. Only crucial questions should be “mandatory” so the attendees save time and privacy if they wish. Finally, group questions by category, starting with personal information questions (last name, first name, etc.).

 

4. Make the event registration easier

Use online ticket sales’ solutions that send invitations via email with just a few clicks. Once the attendee opens the email, all it’s needed is to click on the “Register” button to land in an online registration form. Pro tip: Give a seamless experience by automatically filling in information already available like email, first and last name, company, etc. This way, not only is the registration faster, but attendees can also update dated information about themselves.

 

5. Automate the event form

The length of an event form can put certain people off. To avoid this, display the questions as the guests go along filling the event form. Use online event management solutions that allow an automatic confirmation for the event they just booked. And last but never least, if the event is paid, it’s always better to send an invoice as soon as the guest has completed registration.

 

Enjoyed this article? We have the solutions you have just read about in one platform! Try us for free!

Any doubts? Our team is available to provide you with high-quality follow-up. Contact us now!

SHARE ARTICLE

You might also want to read

A man and a woman discussing guidelines and best practices for an online event Post
April 2, 2020

Guidelines & best practices for a successful online event

Event organizers should be called superheroes for all the effort it takes to plan and execute impactful attendee experiences. And because of that, here at Last2Ticket, we’ve been successfully helping…
Four persons attending an virtual event Post
April 1, 2020

Attending an online event? Here’s what you need to know

The event industry is changing, and the opportunity to attend events from home has never been so huge: not only we have more time, but most organizers are preparing online…
a woman entering an online event in the computer Post
March 25, 2020

How to make an event 100% online

The scenario we expected for the beginning of 2020 wasn't this. But it’s the scenario we must deal with, the reality we must face. It’s the challenge we must overcome…
woman with a mask due to covid19 and raising her hands Post
March 23, 2020

The new Coronavirus and the event industry. What now?

At Last2Ticket, we live to connect people in a meaningful way. As Coronavirus (COVID-19) affects how people gather around the world, this isn’t business as usual. We’re devoted to doing…

Leave a Reply